Improving your WordPress website or blog’s SEO is crucial if you’re looking to generate more traffic to your site. Although WordPress, as far as CMS platforms go, is generally SEO friendly, there’s still a lot that can be done to improve it even further. From best practices to WordPress plugins, we’ll cover 7 ways to improve your WordPress SEO, so your site doesn’t get left behind.
Ensure your WordPress site is visible
Before you do anything to improve your WordPress SEO, you’ll want to make sure that your site or blog is visible on the internet; if it’s not, nothing you do to improve your SEO will actually have any impact.
- Login to WordPress
- Open the navigation menu and select Settings
- Select Reading and locate Search Engine Visibility
- Ensure that the checkbox next to ‘Discourage search engines from indexing this site’ is unchecked
WordPress XML Sitemap
An XML Sitemap is essentially a map of your website or blog. It lists out all of the web pages that make up your site, allowing search engines like Google to find every single page on your website. This means that search engines have the ability to rank your site and provide better and more accurate results, improving the chances your website will be found and seen via search engine results.
If you’re not sure how to use an XML Sitemap, it’s simple to install a plugin like Yoast SEO which will do all the work for you, automatically. Simply navigate to your website’s Sitemap to view it in action: www.example.com/sitemap_index.html – just remember to replace example.com with your own domain name.
Yoast SEO Plugin
Now, we’re not suggesting that you simply use a plugin to improve your WordPress SEO but having one certainly does help. Yoast SEO is the number one recommended WordPress plugin for SEO, and we can understand why. Aside from Yoast’s helpful features to improve SEO, it’s also a great tool to aid your own content writing skills.
When developing your website, you need to ensure that the content you’re writing is SEO friendly, and that’s where Yoast comes into play. For every page or blog post that you create, Yoast gives you the option to add a title, description, and focus keyword. Yoast will evaluate your content as you write, making suggestions on where and how you can improve your writing to ensure it’s SEO friendly.
You can download and install Yoast SEO for free; it’s simple to use and can really help to improve your SEO immediately, and going forward.